We have already seen some great implementations of the API in obvious scenarios,
such as shopping for a new home in the neighborhood or recommending a music
playlist while starting a jog. For New York Fashion Week, we explored other
creative integrations of the Awareness API and collaborated with H&M Group’s
digital fashion house Ivyrevel and
its Fashion Tech Lab to bring couture into the digital age with the ‘Data
Dress,’ a personalized dress designed entirely based on a user’s context signals.