Posted by Patricia Correa, Head of Developer Marketing, Google Play
We’re wrapping up our annual global Playtime series of events with a last stop in Tokyo, Japan. This year Google Play hosted events in 10 cities: London, Paris, Berlin, Hong Kong, Singapore, Gurgaon, San Francisco, Sao Paulo, Seoul and Tokyo. We met with app and game developers from around the world to discuss how to build successful businesses on Google Play, share experiences, give feedback, collaborate, and get inspired. You can now watch some of the best Playtime sessions on our Android Developers YouTube Channel, as listed below. The playlist opens with a video that celebrates collaboration.[embedded content]
Learn how we’re helping users discover apps in the right context, creating new ways to engage with users beyond the install, and powering innovative experiences on emerging platforms like virtual reality, wearables, and auto.
Develop and launch apps & games
Android development is more powerful and efficient than ever before. Android Studio brings you speed, smarts, and support for Android Nougat. The broad range of cross-platform tools on Firecase can improve your app on Android and beyond. Material Design and Vulkan continue to improve the user experience and increase engagement.
Daydream View is a VR headset and controller by Google that lets people explore new worlds, or play games that put them at the center of action. Learn how we’re helping users discover apps in the right context and powering new experiences with Daydream and Tango.
Augmented reality engages and delights people everywhere. In this fireside chat, online furniture seller Wayfair and Niantic’s Pokémon GO share their experiences with AR and discuss how other developers can make the most of the platform.
Learn how to create apps and games for emerging markets, which are expected to drive 80% of global smartphone growth by 2020, by recognizing the key challenges and designing the right app experiences to overcome them.
At minute 16:41, hear tips from Hugo Obi, co-founder of Nigerian games developer Maliyo.
Set your app up for success using experimentation and iteration. Learn best practices for soft launching and adapting your app for different markets and device types.
Planning and executing a great growth strategy involves a complex set of choices and mastery of many tools. In this session we discuss topics including key business objectives, tools, and techniques to help you solve the growth puzzle with our partner, SoundCloud.
Also, check out some growth best practices from Peak.
User growth isn’t just about growing the number of users you have. The key to sustainability is creating and delivering core product value. In this session, VC Greylock discusses how to identify your core action to focus on and shows you how to use these insights to optimize your app for long term growth.
As the app marketplace becomes more competitive, developer success depends on retaining users in apps they love. Find out which Google tools and features can help you analyze your users’ behaviors, improve engagement and retention in your app and hear insights from others developers including Lifesum.
Deepdive into lifetime value models and predictive analytics in the apps ecosystem. Tactics to get the most out of identified segments and how to upgrade their behaviors to minimize churn.
Learn about Google’s efforts to enable users, around the world, to seamlessly and safely pay for content. This session provides updates on Google Play billing and recent enhancements to our subscriptions platform.
Customize your game’s experience for different users by targeting them with lifetime value models and predictive analytics. Hear how these concepts are applied by Space Ape Games to improve retention and monetization of their titles.
Learn how to use Google’s latest tools, like Firebase, for benchmarking, acquiring users and measuring your activities. Also, hear game developer Seriously share their latest insights and strategies on YouTube influencer campaigns.
Learn how successful developers keep their games fresh and engaging with Live Operations. In this talk, the LiveOps expert on Marvel: Contest of Champions discusses tips about the art and science of running an engaging LiveOps event.
Also check out the tips and best practices to run successful LiveOps from games developer Creative Mobile.
Ensuring that your game is fair is critical to success. Find out how game developers are achieving this and some ways Google Play can help.
Family-based households with children have higher tablet and smartphone ownership rates than the general population. These families are more likely to make purchases on their mobile devices and play games. Learn about how parents choose what to download and buy, and how you can prepare for maximum conversion.
Hear how Cartoon Network leverages their network to cross-promote new titles, acquire new users and keep them engaged through immersive experiences.
Papumba has a clear vision to grow a global business. Hear how they work with experts to adapt their games to local markets and leverage Google Play’s developer tools to find success around the world.
You’ve spent time and resources getting users to download your apps, but what happens after the install? Learn how to minimize churn and keep families engaged with your content long term.
Learn how 01 Digital uses In-App-Purchases (IAP) to effectively monetize their apps while maintaining a safe environment for families.
PlayKids has been at the forefront of the subscription business model since their inception. See how they best serve their subscribers by refreshing their content, expanding their offerings and investing in new verticals.