The notification showed the most up-to-date numbers of electoral votes won and
states called, an indication of which swing states have been called, and the
breakdown of the popular vote between the two leading candidates.
Another important feature was the ability to notify users of major updates with
a link to detailed information and analysis. In order to do this, the Guardian
allowed the newsroom teams to push notifications of major events, such as when
the 270 vote mark was passed.
The engagement results were impressive:
Finally, perhaps the most impressive statistic is that promoting live updates
(via the notification) resulted in 103% increase in daily
installs during election week.
On the back of the success of using Android
N capabilities for live notifications, the Guardian plans to test the same
approach with sports content, and explore how it could be applied more
extensively to other major events like The Oscars and the Super Bowl.