Cross posted from the Chromium Blog
Posted by Rahul Roy-chowdhury, VP Product Management, Chrome
What a difference a year makes. Last year at Google I/O, we shared that the mobile web was open for business. New technologies such as AMP and Progressive Web Apps (PWAs) were bringing new capabilities, better performance, and a streamlined workflow to the mobile web.
Fast forward one year later: more than two billion AMP pages have been created and “PWA” has proved to be far more than a buzzword—it’s now the way that many businesses around the world are building for mobile devices. For more details, take a look at the video from Google I/O on the latest mobile web state of the union, or read below on how these technologies are making the modern mobile web mainstream.
Summing up all the great success stories from around the world in a single post is a tall order, but here are some highlights.
To improve the performance of Wego’s mobile site, the company built AMP pages using amp-install-serviceworker to transition to a fast PWA experience. Average page load time decreased from 12 seconds to less than one second, and conversion rates increased by 95%.When Forbes rebuilt their mobile website as a PWA, they began by re-thinking what their experience could look like on a phone. Instead of minimally updating their underlying site, Forbes integrated PWA technologies to provide an immersive, app-like experience. They saw immediate improvements and engagement rates have more than doubled since launch. Ola, the leading cab aggregator in India, built a PWA and noticed that 20% of users who book using their PWA had previously uninstalled their app. By reducing the amount of storage space needed, the PWA allowed them to effectively re-engage with users that otherwise would have been lost.
We’ve also been working hard to improve and extend the set of tools that let you build engaging experiences on the web.
Lighthouse is a new automated tool for measuring the quality of a web experience. It runs nearly 100 audits against your web app, checking everything from page performance, to byte efficiency, to accessibility, and gives you a summary score. New integration with Chrome’s DevTools means you’ll be able to run Lighthouse audits without leaving the browser.
Polymer 2.0 is the next major release of the Polymer library, re-built from the ground up to take advantage of the best new features of the modern web platform. This release uses new Web Component API’s that have shipped in Chrome and Safari. It’s completely modular and best of all – it’s now 10% faster and 80% smaller.
Chrome is committed to making sure that you can develop easily, engage with your users, and build a thriving business around the web. For the latest news, subscribe to our YouTube channel and follow us on Twitter @ChromiumDev.
Source: The Modern Mobile Web: State of the Union