谷歌中国开发者社区 (GDG)
  • 主页
  • 博客
    • Android
    • Design
    • GoogleCloud
    • GoogleMaps
    • GooglePlay
    • Web
  • 社区
    • 各地社区
    • 社区历史
    • GDG介绍
    • 社区通知
  • 视频
  • 资源
    • 资源汇总
    • 精选视频
    • 优酷频道

Playtime 2017: Find success on Google Play and grow your business with new Play Console features

2017-10-20adminAndroidNo comments

Posted by Vineet Buch, Director of Product Management, Google Play Apps & Games
Today we kicked off our annual global Playtime series with back-to-back events in Berlin and San Francisco. Over the next month, we’ll be hearing from many app and game developers in cities around the world. It has been an amazing 2017 for developers on Google Play, there are now more than 8 billion new installs per month globally.
To help you continue to take advantage of this opportunity, we’re announcing innovations on Google Play and new features in the Play Console. Follow us on Medium where presenters will be posting their strategies, best practices, and examples to help you achieve your business objectives. As Google Play continues to grow rapidly, we want to help people understand our business. That’s why we’re also publishing the State of Play 2017 report that will be updated annually to help you stay informed about our progress and how we’re helping developers succeed.
Apps and games on Google Play bring your devices to life, whether they’re phones and tablets, Wear devices, TVs, Daydream, or Chromebooks like the new Google Pixelbook. We’re making it even easier for people to discover and re-engage with great content on the Play Store.

Recognizing the best

We’re investing in curation and editorial to showcase the highest quality apps and games we love. The revamped Editors’ Choice is now live in 17 countries and Android Excellence recently welcomed new apps and games. We also continue to celebrate and support indie games, recently announcing winners of the Indie Games Festival in San Francisco and opening the second Indie Games Contest in Europe for nominations.

Discovering great games

We’ve launched an improved home for games with trailers and screenshots of gameplay and two new browse destinations are coming soon, ‘New’ (for upcoming and trending games) and ‘Premium’ (for paid games).

Going beyond installs

We’re showing reminders to try games you’ve recently installed and we’re expanding our successful ‘live operations’ banners on the Play Store, telling you about major in-game events in popular games you’ve got on your device. We’re also excited to integrate Android Instant Apps with a ‘Try it Now‘ button on store listings. With a single tap, people can jump right into the app experience without installing.

The new games experience on Google Play
The Google Play Console offers tools which help you and your team members at every step of an app’s lifecycle. Use the Play Console to improve app quality, manage releases with confidence, and increase business performance.

Focus on quality

Android vitals were introduced at I/O 2017 and already 65% of top developers are using the dashboard to understand their app’s performance. We’re adding five new Android vitals and increasing device coverage to help you address issues relating to battery consumption, crashes, and render time. Better performing apps are favored by Google Play’s search and discovery algorithms.
We’re improving pre-launch reports and enabling them for all developers with no need to opt-in. When you upload an alpha or beta APK, we’ll automatically install and test your app on physical, popular devices powered by Firebase Test Lab. The report will tell you about crashes, display issues, security vulnerabilities, and now, performance issues encountered.
When you install a new app, you expect it to open and perform normally. To ensure people installing apps and games from Google Play have a positive experience and developers benefit from being part of a trusted ecosystem, we are introducing a policy to disallow apps which consistently exhibit broken experiences on the majority of devices such as​ crashing,​ closing,​ ​freezing,​ ​or​ ​otherwise​ ​functioning​ ​abnormally. Learn more in the policy center.

Release with confidence

Beta testing lets trusted users try your app or game before it goes to production so you can iterate on your ideas and gather feedback. You can now target alpha and beta tests to specific countries. This allows you to, for example, beta test in a country you’re about to launch in, while people in other countries receive your production app. We’ll be bringing country-targeting to staged rollouts soon.
We’ve also made improvements to the device catalog. Over 66% of top developers are using the catalog to ensure they provide a great user experience on the widest range of devices. You can now save device searches and see why a specific device doesn’t support your app. Navigate to the device catalog and review the terms of service to get started.

Grow your subscriptions business

At I/O 2017 we announced that both the number of subscribers on Play and the subscriptions business revenue doubled in the preceding year. We’re making it easier to setup and manage your subscription service with the Play Billing Library and, soon, new test instruments to simplify testing your flows for successful and unsuccessful payments.
We’re helping you acquire and retain more subscribers. You can offer shorter free trials, at a minimum of three days, and we will now enforce one free trial at the app level to reduce the potential for abuse. You can opt-in to receive notifications when someone cancels their subscription and we’re making it easier for people to restore a canceled subscription. Account hold is now generally available, where you can block access to your service while we get a user to fix a renewal payment issue. Finally, from January 2018 we’re also updating our transaction fee for subscribers who are retained for more than 12 months.

Announcing the Google Play Security Reward Program

At Google, we have long enjoyed a close relationship with the security research community. Today we’re introducing the Google Play Security Reward Program to incentivize security research into popular Android apps, including Google’s own apps. The program will help us find vulnerabilities and notify developers via security recommendations on how to fix them. We hope to bring the success we have with our other reward programs, and we invite developers and the research community to work together with us on proactively improving Google Play ecosystem’s security.

Stay up to date with Google Play news and tips



Opt in to emails from Google Play



Follow @GooglePlayDev on Twitter



Google Play Apps & Games on Medium



Google Play Apps & Games on LinkedIn

How useful did you find this blogpost?
★ ★ ★ ★ ★



@media (min-width: 713px) {
.playtime-2017 .pt-cols {
display: flex;
flex-wrap: wrap;
justify-content: space-around;
}

.playtime-2017 [class^=”pt-col-“]:nth-of-type(2n + 1) {
padding-right: 1em;
box-sizing: border-box;
}

.playtime-2017 .pt-col-33 {
flex: 0 0 33%;
}

.playtime-2017 .pt-col-50 {
flex: 0 0 50%;
}

.playtime-2017 .pt-col-66 {
flex: 0 0 66%;
}

.playtime-2017 iframe,
.playtime-2017 img {
margin: 0;
max-width: 100%;
}
}

.playtime-2017 .pt-center-img {
display: block;
margin: 0 auto;
max-width: 100%;
}

.playtime-2017 .pt-caption {
font-size: .9em;
font-style: italic;
line-height: 1.5;
padding: 0 1.7em;
text-align: center;
}

.playtime-2017 .pt-aspect-ratio {
height: 0;
padding-bottom: 56.25%;
position: relative;
}

.playtime-2017 .pt-aspect-ratio iframe {
height: 100%;
left: 0;
position: absolute;
top: 0;
width: 100%;
}



Source: Playtime 2017: Find success on Google Play and grow your business with new Play Console features

除非特别声明,此文章内容采用知识共享署名 3.0许可,代码示例采用Apache 2.0许可。更多细节请查看我们的服务条款。

Tags: Android

Related Articles

Moving Past GoogleApiClient

2017-11-22admin

Calling all indie developers in the US & Canada: sign up for the Google Play Indie Games Festival in San Francisco

2017-07-12admin

Protecting users with TLS by default in Android P

2018-04-11admin

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code class="" title="" data-url=""> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> <pre class="" title="" data-url=""> <span class="" title="" data-url="">

Recent Posts

  • DeepVariant Accuracy Improvements for Genetic Datatypes
  • Congratulations to our US Grow with Google Developer Scholars!
  • Cloud SQL for PostgreSQL now generally available and ready for your production workloads
  • Exploring container security: Protecting and defending your Kubernetes Engine network
  • BigQuery arrives in the Tokyo region

Recent Comments

  • 鸿维 on Google 帐号登录 API 更新
  • admin on 推出 CVPR 2018 学习图像压缩挑战赛
  • Henry Chen on 推出 CVPR 2018 学习图像压缩挑战赛
  • 王中 on Google 推出的 31 套在线课程
  • Francis Wang on Google 推出的 31 套在线课程

Archives

  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • January 1970

Categories

  • Android
  • Design
  • Firebase
  • GoogleCloud
  • GoogleDevFeeds
  • GoogleMaps
  • GooglePlay
  • Google动态
  • iOS
  • Uncategorized
  • VR
  • Web
  • WebMaster
  • 社区
  • 通知

Meta

  • Register
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

最新文章

  • DeepVariant Accuracy Improvements for Genetic Datatypes
  • Congratulations to our US Grow with Google Developer Scholars!
  • Cloud SQL for PostgreSQL now generally available and ready for your production workloads
  • Exploring container security: Protecting and defending your Kubernetes Engine network
  • BigQuery arrives in the Tokyo region
  • What’s new in Firebase Authentication?
  • Showcase your innovations at the 2018 China-US Young Makers Competition
  • Protecting WebView with Safe Browsing
  • Protecting WebView with Safe Browsing
  • Dialogflow Enterprise Edition is now generally available

最多查看

  • 谷歌招聘软件工程师 (19,918)
  • Google 推出的 31 套在线课程 (18,087)
  • 如何选择 compileSdkVersion, minSdkVersion 和 targetSdkVersion (14,903)
  • Seti UI 主题: 让你编辑器焕然一新 (11,117)
  • Android Studio 2.0 稳定版 (8,419)
  • Android N 最初预览版:开发者 API 和工具 (7,752)
  • 像 Sublime Text 一样使用 Chrome DevTools (5,611)
  • Google I/O 2016: Android 演讲视频汇总 (5,387)
  • 用 Google Cloud 打造你的私有免费 Git 仓库 (4,896)
  • 面向普通开发者的机器学习应用方案 (4,734)
  • 生还是死?Android 进程优先级详解 (4,709)
  • 面向 Web 开发者的 Sublime Text 插件 (4,002)
  • 适配 Android N 多窗口特性的 5 个要诀 (3,838)
  • 参加 Google I/O Extended,观看 I/O 直播,线下聚会! (3,419)
© 2018 中国谷歌开发者社区 - ChinaGDG