Posted by Kacey Fahey, Developer Marketing, Google Play
Based in Seattle, Big Fish Games was founded in 2002. Starting as a game studio, they quickly turned into a major publisher and distributor of casual games. Leading up to the launch of their hit time management game, Cooking Craze, the team ran an open beta on Google Play.
Big Fish Games found that using open beta provided more than 10x the amount of user feedback from around the world, and also gave them access to key metrics and Android Vitals in the Play Console. The ability to monitor game performance metrics pre-launch allowed the team to focus on areas of improvement, which lead to a 21% reduction in crash rate. The larger sample size of beta testers also provided more insights on player behavior and helped achieve a +7% improvement in day 1, day 7, and day 30 retention rates.
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