Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google
Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals — across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network.
UAC is a shift in the way you market your mobile apps, so we designed the program’s first course to help you learn how to get the best results from UAC. Here are a few reasons we encourage you take the course:
Happy New Year and hope to see you in class!