Source: In reviews we trust — Making Google Play ratings and reviews more trustworthy from Android Developer
Posted by Fei Ye, Software Engineer and Kazushi Nagayama, Ninja Spamologist
Google Play ratings and reviews are extremely important in helping users decide which apps to install. Unfortunately, fake and misleading reviews can undermine users’ trust in those ratings. User trust is a top priority for us at Google Play, and we are continuously working to make sure that the ratings and reviews shown in our store are not being manipulated.
There are various ways in which ratings and reviews may violate our developer guidelines:
When we see these, we take action on the app itself, as well as the review or rating in question.
In 2018, the Google Play Trust & Safety teams deployed a system that combines human intelligence with machine learning to detect and enforce policy violations in ratings and reviews. A team of engineers and analysts closely monitor and study suspicious activities in Play’s ratings and reviews, and improve the model’s precision and recall on a regular basis. We also regularly ask skilled reviewers to check the decisions made by our models for quality assurance.
It’s a big job. To give you a sense of the volume we manage, here are some numbers from a recent week:
Our team can do a lot, but we need your help to keep Google Play a safe and trusted place for apps and games.
If you’re a developer, you can help us by doing the following:
Example of a violation: incentivized ratings is not allowed
If you’re a user, you can follow these simple guidelines as well:
Tooltip to flag the review as Spam.
Thanks for helping us keep Google Play a safe and trusted place to discover some of the world’s best apps and games.
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