Source: Building a safer Google Play for kids from Android Developer
Posted by Kanika Sachdeva, Product Manager, Google Play
At Google Play, we’re committed to providing a positive, safe environment for children and families. Over the last few years, we’ve helped parents find family-friendly content through the Designed for Families program and empowered them to set digital ground rules for their families with Family Link parental controls.
After taking input from users and developers we are evolving our Google Play policies to provide additional protections for children and families. These policy changes build on our existing efforts to ensure that apps for children have appropriate content, show suitable ads, and handle personally identifiable information correctly; they also reduce the chance that apps not intended for children could unintentionally attract them.
Over the next few months, we will continue to roll out additional features that will help parents make informed choices before they install apps for their kids.
We are asking every developer to thoughtfully consider whether children are part of your target audience.
As part of the new policy, all developers must complete the new target audience and content section of the Google Play Console.
The new target audience and content section of the Google Play Console.
For most developers, the target audience does not include children and this section should be relatively quick to complete. If children are part of your target audience, we will ask you follow-up questions.
We will use the information you provide in the Google Play Console, along with our own review of your app marketing assets, to categorize your app and apply policies according to the following target audience groups: children, children and older users, older users.*
These changes affect every developer on Play, so if your app is already live on the Google Play store, we want to give you time to make any necessary updates. Below are the key dates to keep in mind:
We’re committed to providing the resources you need to understand and implement these changes. You can view more information on the Android developers website and access training on our new policies on Google Play’s Academy for App Success. We have also increased our staffing and improved our communications for app review and appeals processes to help you get timely decisions and understand any changes that are needed.
Thanks in advance for the work you are putting in. We will continue to listen to your feedback and use it to improve the way we roll out these updates and communicate with the developer community.
*Note: The word “children” can mean different things in different locales and in different contexts. It is important that you determine what obligations and/or age-based restrictions may apply for the countries where you target your app.
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