Source: I/O 2019: New features to help you develop, release, and grow your business on Google Play from Android Developer
Posted by Kobi Glick, Product Lead, Google Play
Over the last 10 years, we’ve worked together to build an incredible ecosystem with more than 2.5 billion active users in over 190 countries. This would not be possible without you and all the fantastic apps and games you’ve built that entertain, help, and educate people around the world.
Every month, you upload more than 750,000 APKs and app bundles to the Play Console. We’ve been amazed by your enthusiasm, and it’s been our privilege to help you grow your business. This year, we want to help you go even further. So today at Google I/O, we’re announcing new tools and features to help you develop, release, and grow your apps and games — many of them based on your feedback and suggestions.
Last year we introduced Android’s new publishing format, the Android App Bundle, and an entirely new dynamic delivery framework on Google Play. There are now over 80,000 apps and games using app bundles in production, with an average size savings of 20%. As a result of those savings, apps have seen up to 11% install uplift. As the future of app delivery, we’re excited to share these latest enhancements to the Android App Bundle.
Dynamic features are out of beta and available to all developers, including these new delivery options:
During our beta program, many developers implemented interesting use cases with dynamic features. Netflix, for example, now delivers their customer support functionality as a dynamic feature to users who visit the support center. By making functionality available only to users who need it, Netflix reported a 33% reduction in app size. You can learn more in the video below.
We heard you loud and clear: testing bundles is hard. But with the new internal app sharing, you can now share test builds in a matter of seconds. Just upload your app bundle to Google Play and get a download URL to share with your testers. You don’t need to worry about version codes, signing keys, or most other validations that your production releases need to conform to.
In addition to efficiency and modularity, the Android App Bundle also now offers increased security with the launch of app signing key upgrade for new installs. With this feature, you can upgrade the cryptographic strength of your signing key for new installs and their updates on Google Play. Many developers sign their apps with keys generated a long time ago, and this new feature is the only backwards-compatible way to increase their strength.
Although auto-updates reach many users, you told us it was still challenging to get some users to update your apps. Now that our new in-app updates API is in general availability, users will be able to update without ever leaving your app. During our early access program, many developers used our API to create a polished upgrade flow, resulting in a median acceptance rate of about 50%.
The API currently supports two flows:
The right data can help you improve your app performance and grow your business. That’s why we’re excited to tell you about new metrics and insights that will help you better measure your app health and analyze your performance.
We’re also making big changes to another key source of performance data: your user reviews. Many of you told us that you want a rating that reflects a more current version of your app, not what it was years ago — and we agree. So instead of a lifetime cumulative value, your Google Play Store rating will be recalculated to give more weight to your most recent ratings. Users won’t see the updated rating in the Google Play Store until August, but you can preview your new rating in the Google Play Console today.
Every day, developers respond to more than 100,000 reviews in the Play Console, and when they do, we’ve seen that users update their rating by +0.7 stars on average. So in addition to the ratings change, we’re making it easier to respond to reviews with suggested replies. When you go to respond to a user, you’ll see three suggested replies which have been created automatically based on the content of the review. You can choose to send one as-suggested, customize a suggestion for more personalization, or create your own message from scratch. Suggested replies are available in English now with additional languages coming later.
Your store listing is where users come to learn more about your app or game and decide whether to install. It’s important real estate, so we’re releasing new features that let you optimize your Google Play Store to address different moments in the user lifecycle.
You can also take your skills and knowledge to the next level with our e-learning courses on Google Play’s Academy for App Success, and sign up for our newsletter to stay up to date with our latest features and updates.
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